CHALLENGE

PROVOCATIO

INTRODUCING DIRT DEVIL,

- KNOWN AS APPEALING TO HOUSEWIVES -

TO A NEW POTENTIAL BUYER:

MEN!

SOLUTION

SOLUTIO

WE CREATED AN ONLINE VIRAL, THAT
TARGETS MALE HORROR FANS AND PEOPLE
WHO HAVE A LOVE FOR SUSPENSE.

DEMONSTRATING THAT DIRT DEVIL
VACUUMS ARE MORE POWERFUL THAN
OTHERS.

RESULT

EXITUS

Instant internet success with over
28 million views and 820.000 shares on
Facebook - 5th most successful viral
in 2011 worldwide

Featured on horror blogs and horror films
festivals, aired at international TV shows with
a viewer target group over 70% male and over
50% in the key 19 - 44 year old demograpgic.

Immediate brand awareness amongst men

52% increase of site visits

39% raise in brand recognition amongst the
male demograph

When men now think vacuum cleaner,
they think DIRT DEVIL

FACTS

FACTA


32,517,378 VIEWS ON YOUTUBE & VIMEO AIRED IN TV SHOWS (JAPAN, THAILAND, FRANCE, GERMANY, SPAIN, USA) 29,000 MENTIONS IN BLOGS WORLDWIDE	820,000 SHARES ON FACEBOOK SCREENED ON THE TED GLOBAL CONFERENCE 2011+ FANTASY FILMFEST 2011 2,800,000 SHARES OVER MAIL (AOL, YAHOO, LIVE.COM)

Complete Media Volume 48,180,000 $ (via Source at 03/12)

CHALLENGE

PROVOCATIO

SOLUTION

SOLUTIO

RESULT

EXITUS

FACTS

FACTA

32,517,378

VIEWS ON YOUTUBE & VIMEO

AIRED

IN TV SHOWS (JAPAN, THAILAND, FRANCE, GERMANY, SPAIN, USA)

29,000

MENTIONS IN BLOGS WORLDWIDE

820,000

SHARES ON FACEBOOK

SCREENED

ON THE TED GLOBAL CONFERENCE 2011+ FANTASY FILMFEST 2011

2,800,000

SHARES OVER MAIL (AOL, YAHOO, LIVE.COM)

MEDIA

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